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Simply Straight is the perfect solution to the worry of heat damage from flat straightening irons and the hassle of taking a straightener and a brush wherever you go.
Combining the hair-friendly ceramic coated bristles of the styling brush with the straightening effect of safe, controlled heat means your hair will always be exactly as you want it. And, unlike the harsh ‘ironing’ effect of traditional flat straighteners, the open face of Simply Straight won’t damage or burn your hair as the ceramic coated bristles deliver gentle heat to your hair. There is no need for chemicals or moisturizers and you will be done in half the time compared to using regular straightener.
With a safety cut off function and a display that tells you the precise temperature, from a cool setting for softening kinks and waves, up to a high 185°C for hard-to-control thick hair, you can style and straighten with confidence. And because it’s two applications in one, the compact design means you can take it with you and touch up your hairstyle whenever you want.
Tips: Brush outwards for straightening while brush inwards to touch up the outer layer of your hair. Brush slowly for better results. Multiple brushing strokes are advised till desired result is obtained.
Heat setting of 230°C as advertised in the video have been modified to 185°C for local specification.